Market entities continue to grow, and the role of the cultural tourism industry is gradually highlighted-clevelanddrifters.com

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Market entities continue to grow, and the role of the cultural tourism industry is gradually highlighted

time：2023-03-24 02:16:22 source：clevelanddrifters.com author：Aviation stock

Market entities continue to grow, and the role of the cultural tourism industry is gradually highlighted

A series of press conferences on the theme of "This Decade of China" was held on the morning of August 24. Miao Muyang, director of the Industrial Development Department of the Ministry of Culture and Tourism, said at the meeting that the scale of the cultural and tourism industry continued to expand, and the market players continued to grow. In 2019, the added value of national culture and related industries was 4,436.3 billion yuan, and the added value of tourism and related industries was 4,498.9 billion yuan, accounting for 4.50% and 4.56% of GDP in the same period. In the past ten years, the number of cultural enterprises above designated size has increased from 36,000 to 65,000, and the annual operating income has increased from 5.6 trillion yuan to 11.9 trillion yuan. By the end of 2021, there will be 42,000 travel agencies, 14,000 A-level scenic spots, and 8,771 star-rated hotels nationwide. The growth in the number of market institutions and personnel has made remarkable achievements, which confirms the prosperity and development of the cultural tourism market. By the end of 2021, there will be 191,000 cultural market operating institutions nationwide with 1.5114 million employees. Among them, there were 16,000 literary and artistic performance groups, an increase of 123.2% over 2012. The number of performances throughout the year reached 2.325 million and the audience reached 930 million; the online music market reached 62.69 billion yuan, 13.8 times that of 2012; the number of travel agencies From 25,000 in 2012 to 42,000 in 2021. In the past ten years, the product richness of the cultural tourism market has been improved. "In the past ten years, the supply of rural tourism products has been continuously optimized, the infrastructure has been continuously improved, the service quality has been continuously improved, and the interest linkage mechanism with farmers as the main body has been continuously improved, and the comprehensive benefits of rural tourism in economic and social development have been continuously highlighted." Ministry of Culture and Tourism Deputy Minister Rao Quan introduced that according to estimates, in 2019, the number of rural tourism receptions in my country has exceeded 3 billion. The development momentum of red tourism and leisure tourism cannot be underestimated. In recent years, the average annual growth rate of tourists received by red tourism has exceeded 11%. The Ministry of Culture and Tourism has innovatively launched 671 tourist resorts above the provincial level and more than 300 tourist and leisure blocks above the provincial level in the past ten years, forming cultural tourism, ecological tourism, health tourism, industrial tourism, sports tourism, ski resorts, etc. Types of leisure products. The cultural and tourism industry keeps pace with the times. Digital technologies such as 5G, big data, AR/VR, artificial intelligence, and ultra-high-definition are widely used. New formats such as online studio, digital art, and immersive experience are developing rapidly. A number of digital cultural boutiques with distinctive Chinese cultural characteristics, such as "Dance to Spring", continue to emerge. Promoting the vigorous development of high-quality development of the cultural tourism industry is inseparable from a number of reform measures promoted by the competent authorities. Rao Quan emphasized that the Ministry of Culture and Tourism has further promoted the reform of "delegating power, delegating power, regulating services" in the field of culture and tourism, and focusing on handling the relationship between the government and the market, through a series of measures such as the reform of "separation of licenses and licenses", to accelerate the construction of an interim and ex post supervision system, cultural The vitality of the tourism and tourism market has been effectively released, the transformation and upgrading of market players has been accelerated, and the market system has become more prosperous and orderly. Specifically, the first is to increase the degree of streamlining and delegating power. Delegating the approval of commercial Internet cultural units and foreign-related commercial performances to the provincial cultural and tourism administrative departments, and delegating the approval authority for Hong Kong and Macao service providers to invest and set up travel agencies in the Pilot Free Trade Zone from the provincial level to the Pilot Free Trade Zone , it is convenient for enterprises to go through relevant procedures nearby, and a number of administrative examination and approval items such as the issuance of temporary tour guide certificates have been cancelled. The second is to comprehensively optimize the approval service. Restrictions on foreign investment in Internet service venues, entertainment venues, performance brokerage agencies, and performance venue operators will be lifted. In areas such as the Pilot Free Trade Zone, a commitment to inform the establishment of travel agency licenses shall be implemented. The last is to establish a new regulatory mechanism. Establish and improve a new type of supervision mechanism with "double random, one open" supervision and "Internet + supervision" as the basic means, supplemented by key supervision, and based on credit supervision. Promulgated tourism service quality supervision policies, issued the "Culture and Tourism Market Credit Management Regulations", and carried out special actions such as comprehensive management of the cultural and entertainment fields, comprehensive management of "unreasonable low-cost tourism", etc., to promote the development of high-quality and diversified cultural and tourism markets. . In response to new business formats such as online travel business services, travel homestays, online performances, and scripted entertainment, the Ministry of Culture and Tourism has issued the "Interim Regulations on the Administration of Online Travel Management Services" to strengthen the management of scripted entertainment business venues and other policies. sustainable development. The recovery situation is good, and the relief policy is continuously increased to help the industry cope with the impact of the epidemic. Since the beginning of this year, the Ministry of Culture and Tourism, together with relevant departments, has issued "Several Policies on Promoting the Recovery and Development of Difficult Industries in the Service Industry" and a series of policies to support the recovery and development of the cultural and tourism industries. Such relief policies will be implemented in the fields of culture and tourism, and the sense of gain of cultural and tourism enterprises will be enhanced. Rao Quan said that according to the situation of epidemic prevention and control, the Ministry of Culture and Tourism has dynamically adjusted the opening policy of cultural and tourist venues, and further targeted the "circuit breaker" area of inter-provincial team tourism to the county area to promote the safe and orderly recovery of the cultural and tourism market. Since the second half of this year, the cultural and tourism market has shown a positive recovery trend. "The resilience of cultural tourism enterprises and the hard work of cultural tourism people have been fully demonstrated." The efforts of government departments have achieved positive results. In July, the domestic tourism market has started a recovery cycle. The number of tourism orders in Yunnan Province increased by 216% month-on-month, the number of tourists increased by 385% month-on-month, and the per capita consumption of tourists increased by 43% month-on-month; Huangshan has received more than 150,000 tourists. The data on the hotel side is also showing a positive trend. Statistics from hotel data giant STR show that from July 24 to July 30, the occupancy rate of mid-to-high-end hotels was 65.4%, an increase of 6.4 percentage points year-on-year, and RevPAR (revenue per available room) was 286 yuan, an increase of 11.3% year-on-year .

(Responsible editor：Aerospace stock)

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