Since the beginning of this year, the total box office has exceeded 25 billion yuan, and the film market has a clear trend of recovery-clevelanddrifters.com

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Since the beginning of this year, the total box office has exceeded 25 billion yuan, and the film market has a clear trend of recovery

time：2023-03-24 00:31:18 source：clevelanddrifters.com author：Individual stock recommendation

Since the beginning of this year, the total box office has exceeded 25 billion yuan, and the film market has a clear trend of recovery

According to Maoyan Professional Edition data, the total box office (including pre-sale) of the Chinese film market in 2022 exceeded 25 billion yuan on the evening of September 11. Industry insiders said that due to factors such as the epidemic and film supply, the film market encountered many challenges in the first half of the year. In the second half of the year, with the recovery rate of theaters and the finalization of more high-quality films, especially under the strong boost of summer programs, the film market has a clear trend of recovery. New films get together in the Mid-Autumn Festival After this summer's best box office performance in the same period in the past three years, the Mid-Autumn Festival of the film took over. This year's Mid-Autumn Festival, more than 10 new films such as "Hello, Brother" and "There Is Her in the World" compete on the same stage, covering different themes such as comedy, family, and love, providing the audience with a variety of movie viewing options, and many of the films have been well received. . Among them, the film "Hello, Brother" received a lot of attention. According to the data of Maoyan Professional Edition, as of 18:00 on September 12, the film has received 168 million yuan at the box office. In addition, films such as "There Is Her in the World" and "The End of the Sea is a Prairie" rank high at the box office, but there is still a big gap between the box office performance of "Hello, Brother". According to Maoyan Professional Edition data, as of 18:00 on September 12, the total box office (including pre-sale) of this year's Mid-Autumn Festival is about 360 million yuan. The box office of the Mid-Autumn Festival in 2021 is 499 million yuan; in 2020, due to the overlapping of the Mid-Autumn Festival and the National Day holiday, it cannot be directly compared. It is worth noting that movie theaters in some cities have recently reopened. Taking Shenyang as an example, public places including movie theaters have reopened since September 10. Relevant personnel of Zhichao Cinema (Shenyang Impression City Store) introduced to the reporter of China Securities Journal: "As required, the number of people in the cinema will be guaranteed not to exceed 50% by locking seats." Industry insiders said that those who broke through the siege in the Mid-Autumn Festival stall The popularity of the film is expected to continue until the National Day file. The film market has accelerated recovery. According to the data of Maoyan Professional Edition, as of 18:00 on September 12, the total box office (including pre-sale) of the Chinese film market in 2022 has reached 25.089 billion yuan. In 2021, it will take nearly 6 months for the film box office to break through 25 billion yuan. Despite being disrupted by factors such as the epidemic, the movie market is picking up speed. Looking back at the film market this year, both the New Year's Day and the Spring Festival's box office have achieved good results. Since March, theaters in Shanghai, Jilin and other places have been suspended due to the epidemic, which has seriously affected the film market. Subsequently, the operating rate of theaters across the country gradually increased, and the market showed a trend of rapid recovery. The performance of this year's summer program has buoyed the industry. As the number of operating theaters continues to increase and remains stable, coupled with the increase in the number of fixed-file movies and the drive of top movies, the summer box office picks up at an accelerated pace. Relevant data show that this year’s summer movie box office reached 9.135 billion yuan, significantly exceeding last year’s summer movie’s 7.381 billion yuan box office, reversing the downward trend of the market affected by the epidemic in the first half of this year, showing the film market’s good recovery momentum and strong resilience. and vitality. Policies have played an important role in the recovery of the film market. The previously released "Notice of the State Film Administration on Launching the 2022 Film Benefit Consumer Season" proposes to coordinate the introduction of pragmatic and diverse film consumption promotion measures that benefit the people and enterprises, optimize consumption supply, release consumption potential, and give full play to the impact of film consumption on the film industry. The traction and driving effect of the cycle can better meet the needs of the audience for movie viewing and effectively promote the continuous recovery of the movie market. The film consumption season will last from August to October 2022. This movie benefiting the people consumption season subsidizes the audience's ticket purchase cost to stimulate consumption enthusiasm. At the same time, we will tap the potential of rural consumption, continue to vigorously support the construction and operation of township theaters, improve the viewing experience and service quality, and organize rural film consumption promotion activities in conjunction with rural festivals. Industry insiders said that the excellent performance of leading films and the abundant supply of films will bring new opportunities for the recovery of the film market. Next, as the National Day films are set to be released one after another, with policy support and continuous efforts on the production and consumer sides, the film market is expected to continue to heat up, and the box office performance of the National Day films is highly anticipated. Adjustment and optimization of business strategies Faced with the new opportunity for the recovery of the film market, relevant listed companies actively adjusted and optimized their business strategies. Wanda Films said that as more high-quality films are finalized, it is expected that the national film box office will continue to recover in the second half of the year. The company will continue to focus on the promotion and marketing of key schedules and key films, strengthen cross-industry cooperation and brand linkage, continue to expand key customer resources, and attract more audiences to the cinema. The company will rationally plan the schedule, make every effort to publicize and distribute the films to be screened, actively look for films with market potential while doing well in the development of independent projects, integrate resources, build a multi-channel marketing system, and strive to maximize the return on film investment. Hengdian Film and Television said that in the second half of the year, the company will increase its efforts in asset mergers and acquisitions, select and merge high-quality film investment companies, and increase market share through mergers and acquisitions of high-quality assets; strengthen cooperation with film investors and large distribution companies, form strategic alliances, and become stronger and bigger. Content production industry; in addition, explore a new model of technology-enabled film and television publicity, speed up the expansion and quality improvement of new theaters, and promote diversified operations. Tang De Film and Television said that in the second half of the year, on the basis of continuing to consolidate the advantages of long video, it will strengthen coordinated development and re-empower the new ecology of the film and television industry; seize new tracks, focus on the layout of short and medium videos, micro variety shows, live e-commerce and other industries. IP creation and NFT digital collections are the incisions, supported by AR and VR technologies, to form a new closed loop of the digital and intelligent film and television cultural industry.

(Responsible editor：Aerospace stock)

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