time：2023-03-24 01:39:33 source：clevelanddrifters.com author：Aerospace stock

Mid-autumn moon viewing-themed products are popular, and the surrounding tourism market is heating up rapidly

According to data released by the Ministry of Culture and Tourism on the evening of September 12, during the Mid-Autumn Festival holiday in 2022, 73.409 million domestic tourism trips will be made across the country, a year-on-year decrease of 16.7%, and it will recover to 72.6% of the same period in 2019 on a comparable basis; domestic tourism revenue will be 286.8 100 million yuan, down 22.8% year-on-year, and recovered to 60.6% in the same period in 2019. During the Mid-Autumn Festival holiday this year, the local tourism and surrounding tourism markets are rapidly heating up, and products related to moon viewing are very popular, and hotels with the theme of "starry sky" are highly sought after by tourists. The demand for local travel has been released. During the Mid-Autumn Festival holiday this year, major cities and surrounding scenic spots ushered in a small peak in passenger flow. According to the big data of Tongcheng Travel, among the top ten popular surrounding cities for the Mid-Autumn Festival holiday, cities in the Yangtze River Delta account for half of them. Industry insiders said that the epidemic situation in the Yangtze River Delta region has stabilized, and travel demand has been released rapidly. Driven by local tourism, many consumers choose to take their families and children to spend the holidays in high-star hotels, and high-star resort hotels with play facilities and close to parks or scenic spots are favored. Fliggy data shows that the order volume of high-star hotels has recovered to about 80% of last year's Mid-Autumn Festival holiday, and the average consumption amount is basically the same. Qunar big data shows that this year's Mid-Autumn Festival holiday bookings for high-star hotels have increased by more than 20% compared to the same period in 2021. The Tongcheng Research Institute believes that the travel radius of tourists during the Mid-Autumn Festival this year has been shortened compared with the summer vacation. As the epidemic prevention and control situation in various places has stabilized, the domestic travel market may perform better during the 11th holiday. Reunion and moon appreciation are the two key words for the Mid-Autumn Festival holiday. During the Mid-Autumn Festival holiday this year, the activity of viewing the moon has driven the upsurge of night tour markets in various places, and family tours have become mainstream. Data from the same trip shows that garden parties, night markets and night tours in ancient towns are popular with tourists. The custom of viewing the moon during the Mid-Autumn Festival has led to the heating up of the night tour market. In addition to traditional boat night tours, night tours to parks, and city night tours, nighttime performances, light and shadow shows, and lantern viewing and blessings are very popular. According to Fliggy data, the bookings of products related to the Mid-Autumn Festival night tour increased by 22% compared with the Dragon Boat Festival holiday. Gazing at the stars and watching the moon has made related themed hotels popular, and the bookings of "starry sky" themed hotels in many places have topped the list. Wu Ruoshan, deputy director of the Cultural and Tourism Policy Research Center of the China Institute of Labor Relations, believes that this year's Mid-Autumn Festival holiday is mainly short-distance travel, and the Ministry of Culture and Tourism has successively launched two batches of national-level night-time cultural and tourism consumption clusters. Tourism consumption has become the highlight of this year's Mid-Autumn Festival holiday.

(Responsible editor：Education stock)

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